Case category: Scented candles
Case introduction: History: In 1971, Robert Kuok opened the first Shangri-La Hotel in Singapore. In 1979, Shangri-La International Hotel Management Limited was established. In 1993, Shangri-La (Asia) Limited was listed on the Hong Kong Stock Exchange. Since 2008, it has opened hotels in many places in Europe and America.
Brand positioning: Characterized by Asian hospitality, it is one of the largest luxury hotel groups in Asia and is considered one of the best hotel management companies in the world.
Brand matrix: It has "Shangri-La", "Kerry Hotel", "JEN Hotel", "Shengmao Hotel" and other brands, covering different types of luxury city hotel, resort hotel, business hotel and so on.
Business scope: The main business includes the holding, development, operation and management of hotel properties, as well as real estate investment, sales residential projects, etc., covering more than 100 hotels and resorts, multiple retail and commercial real estate complex projects, more than 500 restaurants, as well as recreation and fitness facilities and family space.
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