Case category: Scented candles
Case introduction:Development history: Started from the first hotel in Dalian invested by Wanda in 1996, Wanda Hotel Construction Co., Ltd. was established in 2007, Wanda Hotel Management Company and Wanda Hotel Design and Research Institute were formed in 2012, and the new Wanda Hotels and Resorts were merged in 2017, and listed in Hong Kong in December 2018.
Brand philosophy: Adhering to the core values of "people-oriented, caring for every employee, warming every guest, responsible for every partner" and the company philosophy of "pragmatic innovation, carrying forward Chinese culture".
Brand matrix: It has seven "Hua" series of hotel brands, from luxury to high-end, to meet the needs of different consumer groups. Including luxury Wanda Ruihua, luxury Wanda Mandarin, high-end Wanda Realm, high-end preferred Wanda Jinhua, high-end lifestyle Wanda Yihua, ultra-mid-end Wanda Meihua, mid-end Wanda Yueva.
Business scope: Covering hotel design, hotel construction, hotel management three core sectors, is to open up the hotel development, construction and management of the whole industry chain company.
Resource advantage: With the help of Wanda ecosystem resources, it can be associated with many Wanda plaza channels across the country to ensure customer resources. It has a talent management system that enables employees to meet international standards of service, and nearly 50 catering brands, including Michelin and Black Pearl and Diamond Award winning brands.
Scale layout: By 2025, more than 200 hotels have been opened and entrusted, and more than 300 hotels are to be prepared and opened, covering more than 200 cities around the world.
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