Case category: Scented candles
Case Introduction：Hilton Worldwide (NYSE: HLT) is a leading century-old international hotel group. In 1919, Conrad Hilton acquired the Mobley Hotel in Texas, the United States, and started the brand journey.
Hilton has more than 20 hotel brands, more than 7,500 hotels and more than 1.1 million rooms in more than 120 countries and regions around the world, and ranks third in the United States Hotels magazine's "221 Global Hotel Groups" in 2023. Brands range from economy to luxury, such as Conrad is a luxury brand, Hilton Happiness is a high-end boutique chain brand.
Hilton has many innovations, such as in 1947, the Roosevelt Hilton Hotel became the first hotel in the world to install televisions in guest rooms; The first room reservation center was established in 1954. 1955 Plans to install air conditioning in the hotel; In 1959, he pioneered the construction of a hotel at the airport. 1987 Hilton Honors Customer Loyalty Program launched. In 2007, it was privatized and delisted by Blackstone Group, and in 2013, it returned to the New York Stock Exchange to accelerate its global expansion.
Sunny
Sunny
Sunny
